The UK website of the e-Commerce and Retail Trade project

Home MODULE 1: Introduction
  • Are you ready for e-Commerce?
  • Finding your way
  • About Modules 2,3,4,5
  • Basic concepts of e-Commerce
  • Facts and figures
  • Rules and regulations
e-Learning Program
Partners in the project
How to sign up
Links
    
MODULE 2: Planning
  • Starting in e-Commerce
  • Opening hours
  • Globalisation
  • Netiquette
  • Legal issues
  • Logistics
  • Multi-channelling
  • Planning
  • Operation
  • Avoiding failure through targets and analysis
  • Informational strategy
  • Transactional strategy
  • Website construction
  • Project management
MODULE 3: Customer Relationship Management
  • Marketing strategy
  • Identifying customers
  • Customer concerns
  • Pricing and promotion
  • Marketing tools
  • Online marketing
  • Search engines
  • Electronic market places
  • Sales to other counries
  • Customer Relationship Management software
MODULE 4: Service
  • Payment methods
  • Credit cards
  • Payment Service Providers
  • Legal issues
  • e-Commerce value chain
  • Online shop systems
  • Connecting to partners' IT systems
  • Organisation
  • Order processing
  • Shopping cart
  • Link with traditional retail business
  • Tax
  • Shipping
  • Complaints and returns
  • Electronic customer support
  • Data protection and other legal issues
  • Data security
MODULE 5: Management of e-Commerce
  • Managing e-Commerce
  • Measuring success
  • Developing a management system
  • Management Ratios and Balanced Scorecard
  • Financial perspectives
  • Customer perspectives
  • Employee perspectives
  • Process perspectives
  • How to analyse processes
  • Process management
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